ORIGINAL BY DESIGN

TV/short form

Presenting the women of the WNBA in ways they haven’t been seen before. Fashion meets the court.

DIRECTOR CARLY USDIN

Services

Design
Motion

Approach

The typography plays contrast intentionally — an italic serif for Original against a heavy white display face for DESIGN. Elegant against bold. The color story stays tight with the TJ Maxx logo pulling double duty as both brand and palette anchor.

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hoorae